Forbes talks specifics on nailing down your monetizable plan.

In summary, to test your perceived pain points and any hypotheses are correct:

1) find a sample of customers

2) cold call or email them

3) capture and measure the results.

It’s important to identify markets that customers operate in and contact them to validate the problems you think they have.

It cautions about changing your hypotheses too quickly on every call as you’ll never be able to get a clear picture. Instead test on a small sample, reformulate and try again.

Posted on 02 Feb 2012.
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