Rob Fitzpatrick explains how he’s currently validating a project idea.

Starting to code (the build-it-and-they-will-come attitude) severely puts you in the crosshairs of raging bull that is failure.

So the article asks “How do you validate interest before the product is built?”

• Is this a real problem that lots of people have and do they care about solving it?
• Does my imagined value proposition (of overcoming blogger’s block) fit & solve their problem?

The ideal is to identify assumptions in your idea and then proceed to finding the fastest/cheapest way to answer them, before building the product.

Posted on 18 Feb 2012.
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